Flower Delivery Watford GDPR Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery Watford collects, uses, stores, and safeguards your personal data in accordance with the EU General Data Protection Regulation (GDPR). It applies to all customers who place flower delivery orders with Flower Delivery Watford from Watford and the surrounding districts. We are committed to ensuring your personal information is protected and processed lawfully and transparently.

What Personal Data We Collect

When you place an order with Flower Delivery Watford, we may collect and process the following categories of your personal data:

  • Contact Information: Your name, billing address, delivery address, contact telephone number, and other identifying data required to fulfill your order.
  • Order Details: Information related to the products ordered, delivery instructions, and any special requests.
  • Payment Information: Details necessary for processing payment (card details are processed securely and not stored by us, but may be managed by our payment processor).
  • Communication Records: Details of communications sent to or received from you regarding your order.
  • Website Usage Data: Data automatically collected through cookies or similar technologies when you visit our website, including IP addresses, browser types, and visit times.

Lawful Basis for Processing Your Data

Flower Delivery Watford processes your personal data based on one or more of the following lawful grounds:

  • Contractual Necessity: To fulfill the flower delivery services you request, including processing payment, delivering to your selected address, and managing related communications.
  • Legal Obligation: To comply with laws and regulations requiring record-keeping and, where necessary, the identification of customers.
  • Legitimate Interests: To improve our services, address customer queries, detect fraud, and ensure the security of our operations and website. We will always balance these interests against your privacy rights.
  • Consent: Where required, such as for the optional receipt of marketing communications or the use of website tracking cookies. You can withdraw consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

  • Processing and fulfilling your flower delivery orders
  • Communicating essential information regarding your order status
  • Responding to your inquiries or requests
  • Improving the user experience and the quality of our products and services
  • Complying with legal record-keeping requirements
  • Preventing abuse or fraudulent activity
  • Where consent is given, sending promotional information about products or special offers

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Typically, this involves retaining order and transaction records for up to seven years from the date of your transaction, in accordance with local taxation and business record laws. Communication records may be kept for a shorter period, depending on their relevance and the nature of your query. Once data is no longer required, we securely erase or anonymize it.

Our Data Processors

To provide our services efficiently, we may use third-party processors who process your personal data on our behalf. These include:

  • Payment Processors: Securely handle payment transactions and may store minimal information to facilitate refunds or queries.
  • IT and Hosting Providers: Offer infrastructure, secure data storage, and system monitoring.
  • Communication Platforms: Used to send order confirmations or updates via email or SMS.
  • Delivery and Logistics Partners: May receive delivery address and contact details to fulfill your order.

All third-party processors are obliged under contract to process your personal data in compliance with GDPR, only for the purposes contracted, and to keep your data secure.

Data Security

We have implemented appropriate technical and organizational measures to safeguard your personal data against loss, unauthorized access, misuse, disclosure, and alteration. These measures include physical security of our premises, secure servers, encryption of sensitive data transmitted online, and regular staff training on data privacy.

Your Rights as a Data Subject

Under the General Data Protection Regulation, you have specific rights in relation to your personal data processed by Flower Delivery Watford. You have the right to:

  • Access: Request a copy of your personal data held by us.
  • Correction: Have any inaccurate or incomplete personal data corrected.
  • Erasure: Request deletion of your data in certain circumstances, for example when it is no longer needed for the purposes it was collected.
  • Restriction: Ask us to restrict processing of your data where certain conditions apply.
  • Portability: Request a copy of your data in a commonly used format to transfer to another provider.
  • Objection: Object to processing based on legitimate interests or direct marketing at any time.
  • Withdraw Consent: Where you have provided consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

If you wish to exercise any of these rights, please contact us using the details provided on our website or order documentation. We will respond to your request in accordance with GDPR timeframes and requirements, and may request proof of identity before acting on your instructions.

Policy Scope and Updates

This Privacy Policy applies to all individuals placing flower delivery orders from Watford and the surrounding areas through Flower Delivery Watford. It does not apply to third-party sites which may be linked from our website or any services outside our direct control.

We reserve the right to update this Privacy Policy periodically to reflect changes to our data practices or legal obligations. The most recent version will always be available through our website, with the effective date of each update clearly stated.

Contact and Complaints

If you have any questions or concerns about how we handle your personal information, or if you are dissatisfied with our response to any data requests, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your relevant supervisory authority.

We are committed to protecting your privacy and upholding your rights, and thank you for trusting Flower Delivery Watford with your order.